New $4 Million Project in India Links Rural Farmers to Urban Markets - Bill & Melinda Gates Foundation

WASHINGTON -- A new $4 million Agribusiness Systems International (ASI) project aims to double the incomes of small‐scale fruit and vegetable farmers in Uttar Pradesh, India—including women—using tested techniques that link rural farmers with various market outlets.

The three‐year project, Sunhara India, which symbolically translates into “prosperous India” in Hindi, will provide a unique blend of farmer support and tailored outreach to women to meet specific marketing demands to increase farmers’ competitiveness.

To read the full press release, visit the ASI web site.