We work with our primary partner, Mayor Michael Bloomberg and his Bloomberg Initiative to Reduce Tobacco Use, to support the following strategies to reduce the global tobacco epidemic:
Prevent tobacco use in high-burden countries
Given the high burden that tobacco use places on the health of people in India and China, we are focused on intensive efforts to substantially reduce tobacco consumption there. These include supporting mayors to develop smoke-free cities, taxation policies, and public awareness campaigns.
Prevent tobacco use in Africa
If strong tobacco-control measures are not implemented now, the number of tobacco users in Africa will increase dramatically. We’re focusing on efforts that can help prevent the onset of the tobacco epidemic in Africa. These include the development of policies and awareness campaigns to prevent the tobacco industry from becoming firmly established in Africa and building capacity to lead and implement tobacco control programs.
Strengthen the evidence base for tobacco control
Without accurate information on the size and nature of challenges and successes in tobacco, governments in developing countries are understandably reluctant to spend more on tobacco control and are poorly prepared to draft effective policies. We’re supporting a number of efforts to help policymakers by providing an evidence base for increased tobacco control.