Tobacco control policy interventions save lives. Among them, tobacco taxation offers a particularly crucial advantage in addition to reducing tobacco use—it can provide much-needed domestic revenue to help fund a range of public health and development efforts. Working through strategic partners in Africa, China, and Southeast Asia, we support education and advocacy at the country level for implementation of FCTC provisions, particularly tobacco taxes that raise the price of cigarettes for the consumer, comprehensive bans on tobacco advertising, graphic health warning labels and plain cigarette packaging, and indoor smoking bans. We support local, regional, and global partners who can coordinate with and build the capacity of advocates and policymakers to implement these measures.
When policy change approaches are combined with targeted and creative social marketing to educate the public and policymakers and shift perceptions related to tobacco use, the two efforts can be mutually reinforcing and lead to significant and lasting change. We support partners in Africa and Asia who are leading both traditional mass media campaigns as well as more targeted and innovative campaigns to shift knowledge, attitudes, and perceptions about tobacco use, tobacco products, and the tobacco industry among current tobacco users and those at risk.
Building the Evidence Base
Without accurate information on the size and nature of the challenges and successes in tobacco control, governments in low- and middle-income countries have limited ability to draft or implement effective policies. Tobacco control advocates need local data to support the case they make to governments—and to counter the powerful influence of the tobacco industry’s misinformation. We support local and global research efforts to build this critical evidence base, including new and updated economic analyses on tax policy and the economic impact of taxation, data on tobacco consumption among youth and adults, global tobacco industry tracking, and research on cigarette smuggling.