New $4 Million Project in India Links Rural Farmers to Urban Markets

WASHINGTON -- A new $4 million Agribusiness Systems International (ASI) project aims to double the incomes of small‐scale fruit and vegetable farmers in Uttar Pradesh, India—including women—using tested techniques that link rural farmers with various market outlets.

The three‐year project, Sunhara India, which symbolically translates into “prosperous India” in Hindi, will provide a unique blend of farmer support and tailored outreach to women to meet specific marketing demands to increase farmers’ competitiveness.

To read the full press release, visit the ASI web site.

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Bill & Melinda Gates Foundation
Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett.

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