MTV gets kids to demand the most from their high schools—and from themselves.

To inspire high school students to take steps to graduate ready for college and become advocates for change in their schools and communities, we supported MTV's think: Education campaign. Launched in May, it features a Web site and public-service announcements, news segments, and documentaries. The campaign reached more than 13 million young people through television programming and online features in its first nine months.

October was MTV's "education month." The network highlighted the issue on the air every day and premiered "Think Over Your School," a show about students in Brooklyn who transformed their cafeteria into an all-purpose student center with meeting rooms, performance space, artistic displays, and computer stations. After the show aired, more than 1,000 high schools entered a contest to win a grant to "think over" their schools.