Cannes Lions Joins Foundation To Launch Communications Challenge | Bill & Melinda Gates Foundation
Cannes Lions 2011 Grand Prix winners to mentor top ideas from global creative community
CANNES, France -- The Cannes Lions International Festival of Creativity, which brings together the global advertising and communications industry, is partnering with the Bill & Melinda Gates Foundation, the world's largest philanthropic foundation, in an effort to generate communications ideas that could help change the world.
Grand Challenges Explorations: Aid is Working. Tell the World is a unique call for action that aims to inspire the world's greatest brand communicators to come up with an idea that will help solve a global problem.
To read the full press release, visit the Cannes Lions web site.