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Cannes Lions Joins Foundation To Launch Communications Challenge | Bill & Melinda Gates Foundation

Cannes Lions 2011 Grand Prix winners to mentor top ideas from global creative community

CANNES, France -- The Cannes Lions International Festival of Creativity, which brings together the global advertising and communications industry, is partnering with the Bill & Melinda Gates Foundation, the world's largest philanthropic foundation, in an effort to generate communications ideas that could help change the world.

Grand Challenges Explorations: Aid is Working. Tell the World is a unique call for action that aims to inspire the world's greatest brand communicators to come up with an idea that will help solve a global problem.

To read the full press release, visit the Cannes Lions web site.

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